May 30, 2024
Director of Innovation, TekniPlex
Rising consumer expectations for easy product access, integrity, and safety make selecting the right liner for specific applications particularly important to CPGs. This is especially true nowadays when just one negative experience can have a dramatic impact on a brand’s reputation. Similarly, an overall enjoyable interaction can lead to greater brand loyalty.
Liners are critical to protecting the product, maintaining package integrity, and ensuring an overall pleasant user experience. EdgePull® tabbed liners from TekniPlex come in three unique configurations offering CPGs the flexibility to design packaging in ways that most benefit their consumers, while also accommodating brand objectives.
“It is simple and easy to remove.” That is what one of our recent focus group consumer testers said she found in the EdgePull® liner. It is a big reason TekniPlex uses thicker tab material enabling consumers, especially those with reduced grip strength, to remove the liner simply, safely, and easily.
Dual Tab, Half-Moon Single Tab, and Offset Single Tab each provide unique advantages to a package designer when considering the user experience.
EdgePull® liners come with easy-to-follow instructions including an arrow indicating which way to pull the tab for removal. They are also customizable, providing plenty of room for brand owners to print their own clear, unique instructions. We can even do pictograms!
Our liners are suited for PP, PE, and PET, as well as glass packaging. They provide a clean peel for all container types, leaving no residue on the package rim of containers for wet or dry products. This is especially important to consumers for items like juice and milk. In addition, no residue means the liner did its job, which is to protect the product until the point of consumer interaction. It is then easily removed and practically forgotten as the consumer continues to use the product.
Consumers want assurance that the item they purchased is secure within the package. EdgePull® liners provide a tight seal for moisture and oxygen protection, leak resistance, and contamination prevention. That’s pretty important when you consider our liners are used in pharmaceutical, nutraceutical, food and beverage, personal care, and household chemical applications.
Easy removal. Design flexibility. Clear, customizable instructions. Clean packaging. Excellent product protection. These are just five of the key reasons to include EdgePull® liners in your design.
